Contributor Michelle Villalobos Tackles Female Work Relationships in Her Book

We love getting good news from our Visual Marketing contributors. Here’s something we’re excited about: Michelle Villalobos, who taught us that headshots don’t have to be typical, recently published a book:  The Stiletto In Your Back: The Good Girl’s Guide To Backstabbers, Bullies, Gossips & Queen Bees at Work. Her book is based on a special report she created in 2010 called “Why Women Play Dirty.” Addressing the issues women often have in the workplace is important to Villalobos:

“It is important to address these issues and bring them out into the open because the very nature of female rivalry is under the surface. If we can shed light on it, admit what’s going on, and if each of us takes responsibility for our part in it, then we are ALL more likely to get ahead.”

The book, the first in a series called “Good Girl’s Guide To…,” addresses serious female work relationship issues that can keep a woman from succeeding professionally. It explains the evolutionary, sociological and psychological underpinnings of female rivalry, as well as the 7 archetypical female “bullies” and their techniques. Villalobos provides 8 tactics to manage  behavior to help readers be less vulnerable, more aware, and fully able to confront antagonists.

“I wrote this book because I had been delivering the workshop “Communicate Powerfully Without Being a Bit%&” and every time, women in the audience would (hesitantly) ask me about female-female work relationships, saying that they found working with women was actually harder than working with men, due to the under-the-table nature of female rivalry and aggression,” said Villalobos, “They asked about jealousy, envy, gossip, backstabbing, etc… and the truth is I didn’t know much about it. So I made it my business to learn. I ended up fascinated with the subject and did an in-depth research paper about the topic, which I released as “Why Women Play Dirty” about 3 years ago, and that project just morphed into this one. ”

What’s Next, Michelle?

Villalobos is already hard at work on her next book. It’s a variation on the topic of “Shameless Self-Promotion,” and should be available as an ebook by the end of the year, and a hard copy early 2014.

Smedio Talks Visual Marketing, Plus a Visual Book Review

We may have been ahead of our time. When we published Visual Marketing, tools like Pinterest and Instagram were fledgling marketing components. Now they’re growing in use, and more people are using the phrase, “visual marketing.” Go us!

Here’s a fantastic, in-depth post by Douglas Idugboe on Smedio that not only quotes our book but also goes in-depth on why visual marketing is so fabulous, and how businesses can use it. He quotes the book where we talk about how well-designed infographics can have a lasting impact. He also points out the benefits of visual marketing:

  • Attract busy people who wouldn’t take the time to read long copy
  • Help people digest large amounts of data
  • Search Engine Optimization
  • Drive engagement
  • More traffic
  • More inbound links
  • Increase the time visitors spend on your site [Read more…]

5 Technological Breakthroughs Your Website Redesign Must Have

Advancement in design and programming technology makes for a perfect storm: Now is the best time to redo your website.

Technology breakthroughs are constant, but design breakthroughs – what’s that all about? Comedian Louis CK does a bit about how your stomach takes 20 minutes to tell your head that it’s full. He says you can stub your toe and your head knows right away how much it hurts, but why does it take 20 minutes for your stomach to communicate?

Well, embracing and using new technology to its fullest is a bit like communicating with your stomach: It takes time.

It’s been 23 years since Tim Berners-Lee launched the first website and we finally have the tools for designing a website that really focuses on the user. Yet it’s not only about the user, it’s also about the owner of the website and what the owner has to offer the user. It’s about a relationship between user and content holder.

And like any relationship, it’s hard work. [Read more…]