10 Small Business Marketing Resolutions for 2013

I’m big on resolutions. But not the “lose 5 pounds” kind. Real, actionable resolutions that will get done.  I make them for my business each year, and I do my best to stick to them.

Were there things you wish you’d done in terms of marketing your business this year? Make 2013 the year you get them done. Here are 10 resolutions you might want to add to your list.

1. I Will Update my Marketing Plan. If you created a marketing plan when you first started your business, but haven’t bothered to look at it or update it in years, now is the time. Because technology brings so many new options for marketing, it is imperative that you revamp your plan to best target your audience through the latest tools available.

2. I Will Try Something New in Marketing. That might be Google +. Pinterest. Blogging. Whatever has made you uncomfortable in the past, you will try in 2013. Who knows? It just might bring in new clients.

3. I Will Get More Visual. If you’re a numbers kind of person, you might shy away from visual marketing. But as we’ve proven on this blog and in our book, visual works. Find ways to incorporate images and infographics in your marketing and see what the results are.

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