How San Diego Zoo Uses Visual Marketing to Build Rabid Fans

Now that some of the initial excitement about visual marketing tools like Pinterest and Instagram has died down, it’s interesting to see what strategies have stuck.

San Diego Zoo has a unique use for Instagram. In addition to promoting its own stream of cute animal photos, the attraction hosts a photo contest to coincide with certain programs each year. The brand recently winded down its Nighttime Zoo program, a summerlong event. To encourage members and guests to attend the events, the park invited the public to submit photos through Instagram of their experiences. Any photo with the hashtag #NighttimeZoo would be entered to win a prize.

Because so many are already taking photos of their kids and the animals while visiting the zoo, it’s pretty simple to enter the contest. The zoo wins because it gets user-generated images that other people will want to view on its site. It also gets additional benefit when visitors also share these photos through Facebook and other social channels.  [Read more…]

Contributor Robert Pizzo Featured on Pomegranate

If you remember, we recently shared with you Robert Pizzo’s unique illustrated children’s book The Amazing Animal Alphabet of Twenty-Six Tongue Twisters. It seems he’s been attracting the attention of  folks int he illustration and arts world: he was recently interviewed on, the publisher of his book.

Here are some highlights from the interview.

Think Like an Illustrator, not a Author

Pizzo says he has a unique approach to his book because he doesn’t consider himself an author. As an illustrator, he approached the book from a different angle:

“I’m a well-established illustrator, with a bold and vibrant style that happens to appeal to kids, too. The book isn’t at all linear like a traditional story. It’s more like a crazy random-access list in the mode of Dr. Seuss books like One Fish, Two Fish. Seuss began as an illustrator, too. If it was good enough for him….” [Read more…]

Contributor Michelle Villalobos Tackles Female Work Relationships in Her Book

We love getting good news from our Visual Marketing contributors. Here’s something we’re excited about: Michelle Villalobos, who taught us that headshots don’t have to be typical, recently published a book:  The Stiletto In Your Back: The Good Girl’s Guide To Backstabbers, Bullies, Gossips & Queen Bees at Work. Her book is based on a special report she created in 2010 called “Why Women Play Dirty.” Addressing the issues women often have in the workplace is important to Villalobos:

“It is important to address these issues and bring them out into the open because the very nature of female rivalry is under the surface. If we can shed light on it, admit what’s going on, and if each of us takes responsibility for our part in it, then we are ALL more likely to get ahead.”

The book, the first in a series called “Good Girl’s Guide To…,” addresses serious female work relationship issues that can keep a woman from succeeding professionally. It explains the evolutionary, sociological and psychological underpinnings of female rivalry, as well as the 7 archetypical female “bullies” and their techniques. Villalobos provides 8 tactics to manage  behavior to help readers be less vulnerable, more aware, and fully able to confront antagonists.

“I wrote this book because I had been delivering the workshop “Communicate Powerfully Without Being a Bit%&” and every time, women in the audience would (hesitantly) ask me about female-female work relationships, saying that they found working with women was actually harder than working with men, due to the under-the-table nature of female rivalry and aggression,” said Villalobos, “They asked about jealousy, envy, gossip, backstabbing, etc… and the truth is I didn’t know much about it. So I made it my business to learn. I ended up fascinated with the subject and did an in-depth research paper about the topic, which I released as “Why Women Play Dirty” about 3 years ago, and that project just morphed into this one. ”

What’s Next, Michelle?

Villalobos is already hard at work on her next book. It’s a variation on the topic of “Shameless Self-Promotion,” and should be available as an ebook by the end of the year, and a hard copy early 2014.