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About the Book
Title: Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design
Authors: David Langton & Anita Campbell
Paperback: 256 pages
List Price: $29.95
Publication date: September 29, 2011
ISBN: 1118035674 / 978-1118035672
About the Authors
David Langton — award-winning visual communication designer who has worked for a range of businesses from Fortune 500 leaders to Mom and Pop start-ups—uses his visual acumen to identify winning marketing and PR tips, ideas and stunts that are eye-catching and thought-provoking.
Anita Campbell, internationally-known small business expert who reaches a small business community of over 2 million small business owners and stakeholders annually, brings her wide small business expertise to the table. Case studies are presented with photos and illustrations that display unique examples of marketing programs that work in unexpected ways.
Whether it’s on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative “stunts.” This compendium of winning ideas will inspire small business leaders, creative professionals, and students.
Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design contains 99 examples of how small businesses (and a smattering of small non-profits) are using visual images to speak to and connect with customers and the public.
This book provides “visual thinking” (“VizThink”) by helping readers solve problems and address business issues, using images to convey information:
- Online visual marketing solutions including apps, interactive games, infographics, and HTML emails
- In-print solutions such as brochures, flyers, annual reports, books, direct mail, post cards, and newsletters
- On-site marketing such as giveaways, exhibit, and tradeshow solutions, live events and performances, signs, and billboards
It includes case studies and examples to get creative juices flowing, as well as takeaway tips readers can apply to their own marketing. The words are sparing. Images and pictures are key to the teachings of this book.
What’s inside Visual Marketing?
The book is organized in three sections:
Much More than Just a Website
How Online Games, Cartoons, Apps, Infographics, and More Can Boost Your Business
Images Are Everywhere in the Physical World
Signs, Banners, Giveaways, Packaging, and Experiential Marketing
That Inspire and Persuade
Power to the Print Item!
Posters, Brochures, Postcards, and Logos
Still Pack a Punch in the Internet Age
Who Should Read Visual Marketing?
Small business owners who are frustrated with a lack of results with traditional marketing and advertising will benefit from the case studies and tips found in this book. For owners just starting out in business, this book provides great fodder for creative ideas. For seasoned small business owners, Visual Marketing may invigorate their marketing strategy and inject new life into it.
“A very easy read, it’s a book you’ll want to keep handy to help you brainstorm ideas for your next marketing campaign. A must for every small business owner.”
– Denise O’Berry, Small Business Expert
”The visual marketing guide is a great book with a marketing takeaway to implement on each and every page. As a small business owner, this is a book that you will want to keep on your desk when thinking up new creative ways to market your company that will help you generate positive bottom-line results. Swipe the ideas that worked from organizations who spent millions on the specific campaigns outlined in the book.”
By Scott Bradley
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