We all know that logos are extremely valuable in marketing a brand. But have you ever stopped to put a value on yours? In his guest post, “The Billion Dollar Ford Logo” on GraphicDesign.com, David Langton delves into why Ford’s logo is so valuable to the company.
Here’s an excerpt:
The Value of the Logo
We define a logo as the image that captures not only where a company, product or service is but where it wants to be. It embodies the aspirations and future of the organization as well as representing the values of the past. Budelman, Kim and Wozniak write in Brand Identity Essentials(Rockport) that a logo is, “a picture…that represents the collection of experiences that form a perception in the mind of those who encounter an organization.”
Read the entire post here.
