Visual Marketing Book

  • About The Book
  • Authors
  • Events
  • Book Contributors
  • Press/Media Resources
  • Bulk Orders
  • Blog

How Often Should You Update Your Logo?

November 4, 2013 by anitacampbell Leave a Comment

For small businesses, it can be tempting to upgrade a logo when you’ve got more funds to invest in graphic design. But how much is too much? And when is not enough?

Consider Your Branding Power

Before you can determine how often you should update your logo, consider how much people associate your current logo with your brand. Is it instantly recognizable, the way a Southwest plane (the blue and orange highly visible) is from the sky? Could people identify the brand without seeing your company name, but just your logo?

If so, congratulations. That’s the purpose of a logo. If you’re not quite there yet in terms of brand recognition, it’s probably safe for you to update your logo, but keep in mind that goal: your logo should connect the dots for potential customers whenever they see it, be it on your website, business card, or social media platform.

Changing your logo too frequently can reduce your branding power.

Consider a Derivation

A logo refresh doesn’t have to mean you start from scratch. Sometimes subtle changes are just as effective, as we see from Google’s recent update to a flatter logo:

[Read more…]

Filed Under: Blog, Branding Tagged With: logo

How Much is Your Logo Worth?

June 27, 2012 by anitacampbell Leave a Comment

We all know that logos are extremely valuable in marketing a brand. But have you ever stopped to put a value on yours? In his guest post, “The Billion Dollar Ford Logo” on GraphicDesign.com, David Langton delves into why Ford’s logo is so valuable to the company.

Here’s an excerpt:

ford-logo.png

The Value of the Logo

We define a logo as the image that captures not only where a company, product or service is but where it wants to be. It embodies the aspirations and future of the organization as well as representing the values of the past. Budelman, Kim and Wozniak write in Brand Identity Essentials(Rockport) that a logo is, “a picture…that represents the collection of experiences that form a perception in the mind of those who encounter an organization.”

Read the entire post here.

Filed Under: Blog, Branding Tagged With: logo
Visual Marketing in Stores Now Amazon   Barnes & Noble 800 CEO Read   Books-A-Million Indie Bound   Bulk Orders

Facebook

What People Are Saying.

"Visual Marketing Success in More Ways Than One!" —Michelle

"Awesome Reminders of Marketing Inspiration"
—P. DeBois

"A Marketing Book that Every Blogger Should Read"
—K. Gauthier

"This is the kind of book you would want to run to the nearest library to read when you start your campaign planning..." —S. Bellamkonda

Subscribe!

Visual Marketing Sign up for future updates!

QuickLinks

Authors
Events
Book Contributors
Press/Media Resources
Bulk Orders
Blog
Goodreads

Facebook

Twitter

Visual Marketing
99 Proven Ways for Small Businesses
to Market with Images and Design

By David Langton and Anita Campbell

Top of Page

Copyright © 2019 · Genesis Framework · WordPress · Log in