We’re starting to move away from the concept of content as king, and now we’re opening up the court to add in visual imagery as the queen. But what does it mean to have a visual marketing strategy, and is it for every kind of company? Let’s dive in.
What is a Visual Marketing Strategy?
Just like you’d have a traditional marketing strategy, adding the word “visual” to it simply means you’re paying attention to how you can draw in potential customers with photos and images. Here are a few examples of how you can do so:
- Include quality images in each blog post
- Use Pinterest to attract new followers and potential customers
- Play around with Instagram to connect to likeminded users
- Hire a professional photographer to take product photos, then share on social channels and your website
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