First there was Pinterest. Then Instagram. Now the latest in visual marketing social tools is Vine. With Vine, which is a mobile app for Android and Apple phones, you can shoot 6-second videos and post them to your social media profiles.
Brands are finding innovative ways to use Vine as part of their marketing mix. Whether you have a visually strong brand, such as one that sells products or one that designs graphics for clients, or if you’re in more of a B2B industry with little in the way of visual inspiration, such as software, you can use Vine to build new and interesting connections with customers and fans.
1. Give a Behind-the-Scenes Tour. Six seconds isn’t a lot, but you can use that time to show highlights from around your office. Humanize your brand by introducing the people who work at your company. Make it fun. Here’s an example of a Hubspot Vine showing off new office space.
2. Show Off Products
Vine is perfect for short vignettes of your top-selling products. They’re more engaging than a simple picture. See how Zappos shows off its products:
3. Create How-To Videos
Because people are constantly searching for solutions online, video is an extremely popular medium for showing them how to do things. Lowe’s has the formula for using Vine for how-to videos down:
4. Hold a Contest
You don’t have to create all the Vine videos for your brand. By holding a contest, you get customers and fans excited about generating their own video content. Here’s an example from Urban Outfitters and Converse. The contest was called #yourchucks, and encouraged participants to share where they wear their Converse shoes.
As you can see, the sky’s the limit when it comes to creative ways to use Vine in your marketing strategy.
