Getting the Most Out of Amazon as a Book Marketing Tool

If you’re an author, you know how important being on Amazon is. It’s like the Google of books. The site is basically a major search engine, and will help anyone searching for a book on a topic you’ve written about find your book.

All that being said, competition is still fierce on Amazon, just as it is on Google. You’ve got to use every available tool to ensure that readers find your book…and not some other author’s. [Read more…]

The Birth of a Book: Visual Marketing

Writing a book is no easy feat, as authors will attest. But David Langton and I have loved every minute
of the process. Here we thought we’d walk you through some highlights of the birth of Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design.

David and I worked “virtually” for most of the project. Email, Skype and Wufoo were among the tools that helped us stay connected despite the fact that I live and work in Ohio, and he in New York. We did, twice, meet in person. But mostly we worked alone and came to together via phone and online when it was time to collaborate.

I spent a few days in New York at David’s offices as we were nearing our deadline with the publisher, Wiley. That’s when I snapped this impromptu shot of David poring over the colored spreadsheets used to keep track of the information for the book:


David Langton

Every great book starts with an introduction … or two. Here’s a secret: we actually wrote our Intro at the end, after we had all the other content! This was in the last few days before our manuscript deadline:

Introduction Screen


[Read more…]