We may have been ahead of our time. When we published Visual Marketing, tools like Pinterest and Instagram were fledgling marketing components. Now they’re growing in use, and more people are using the phrase, “visual marketing.” Go us!
Here’s a fantastic, in-depth post by Douglas Idugboe on Smedio that not only quotes our book but also goes in-depth on why visual marketing is so fabulous, and how businesses can use it. He quotes the book where we talk about how well-designed infographics can have a lasting impact. He also points out the benefits of visual marketing:
- Attract busy people who wouldn’t take the time to read long copy
- Help people digest large amounts of data
- Search Engine Optimization
- Drive engagement
- More traffic
- More inbound links
- Increase the time visitors spend on your site [Read more…]
