Using Statistics in Your Ads and Marketing Collateral

Four out of five marketers agree: using statistics to prove your point works.

I may have made up that statistic, but it’s true: using numbers to back up your claims is a great way to convince customers to buy from you. Find ways to incorporate percentages or X out of Y in your verbiage and see what results you get. Here are some ideas:

  • Percent increase in benefit (such as get whites 35% whiter)
  • Number of professionals who recommend your product (9 out of 10 dentists)
  • Percent increase from regular size (now with 25% more!)

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