Using Statistics in Your Ads and Marketing Collateral

Four out of five marketers agree: using statistics to prove your point works.

I may have made up that statistic, but it’s true: using numbers to back up your claims is a great way to convince customers to buy from you. Find ways to incorporate percentages or X out of Y in your verbiage and see what results you get. Here are some ideas:

  • Percent increase in benefit (such as get whites 35% whiter)
  • Number of professionals who recommend your product (9 out of 10 dentists)
  • Percent increase from regular size (now with 25% more!)

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Creative People to Watch This Year

Drew Davies from Oxide Design was named one of the “People to Watch in 2012” by Graphic Design USA. Drew and his firm are featured in Visual Marketing in the chapter entitled, “The Omaha Cow and Snowboarding: Using an Iconic Symbol Updated with Current Culture to Create an Au Courant Logo.” Co-Author David Langton and his business partner, Norman Cherubino were named to the “People to Watch” list in 2009.

The 49th annual People to Watch list has identified many designers who have since become luminaries. Drew shared his one of his greatest assets as a designer with GDUSA publisher, Gordon Kaye, “I think being obsessive compulsive probably counts as both [strength and weakness]. OCD helps me organize information and brings clarity to my design work.”  Congratulations Drew!

Promote and celebrate your small business marketing solution!

Submission Art

What exactly is “visual marketing”? Simply put, visual marketing is the part of your marketing plan that involves visual media. Any type of media — print, “new”, or on site.

Hello. We are David Langton and Anita Campbell and we are compiling a new business book celebrating visual marketing solutions for small businesses. The book will contain 99 case studies celebrating excellence in visual marketing online, in print and on site. Wiley Publishing will release the book in the fall of 2011. This is a great way to get some publicity and recognition for your work and business.

What we are looking for
Right now, we are reviewing examples of visual-based marketing solutions that promote small businesses in unique and unexpected ways. Projects should have definitive results in increasing sales and marketing awareness and may be print-based, online solutions, or environmental solutions. Projects must have been created for small businesses (1,000 employees or less) and completed in the last two years. [Read more…]