Using Statistics in Your Ads and Marketing Collateral

Where to Find the Numbers

You’ve got a couple of options when it comes to where to find this data. First, you can get it yourself. Create a survey and send it to your clients. Target points you want to address, such as:

Which type of laundry detergent do you use?

  • Product A
  • Product B
  • Product C

Then take the total number of people who filled out the survey and divide the number who responded to the point you want to highlight (Product A) by the total to get your statistic. So if 90 out of 100 people chose Product A, that’s 90% of those surveyed that chose your product.

Remember: use the statistics to your benefit! If the numbers are lower than you’d hoped, they probably won’t impress potential customers. And never lie about them! Made up statistics make you look dishonest, and that’s the last thing you want.

Another option is to find existing statistics. A simple search on Google for the topic you want to learn more about plus the word “statistics” or “survey” may net you some good results. Here you can see the results for “small business vacation statistics” as an example.

You might want to add the year after your search terms to ensure you get the most recent data,  rather than an outdated study.

If you’re looking for industry statistics, here are a few resources to check out:

Using the Numbers in Your Copy

Find natural ways to place your statistics into your web, product or marketing copy. You might use a callout bubble or starburst to call attention to it. If it’s on your website, consider making the font red and larger so that it stands out.

Don’t overdo the statistics. Use them effectively and judiciously so that you give potential customers something to consider when they’re shopping your brand.

Photo: sivlen001 on stock.xchng

Pages: 1 2

Speak Your Mind

*