5 Technological Breakthroughs Your Website Redesign Must Have

Advancement in design and programming technology makes for a perfect storm: Now is the best time to redo your website.

Technology breakthroughs are constant, but design breakthroughs – what’s that all about? Comedian Louis CK does a bit about how your stomach takes 20 minutes to tell your head that it’s full. He says you can stub your toe and your head knows right away how much it hurts, but why does it take 20 minutes for your stomach to communicate?

Well, embracing and using new technology to its fullest is a bit like communicating with your stomach: It takes time.

It’s been 23 years since Tim Berners-Lee launched the first website and we finally have the tools for designing a website that really focuses on the user. Yet it’s not only about the user, it’s also about the owner of the website and what the owner has to offer the user. It’s about a relationship between user and content holder.

And like any relationship, it’s hard work. [Read more…]

10 Small Business Marketing Resolutions for 2013

I’m big on resolutions. But not the “lose 5 pounds” kind. Real, actionable resolutions that will get done.  I make them for my business each year, and I do my best to stick to them.

Were there things you wish you’d done in terms of marketing your business this year? Make 2013 the year you get them done. Here are 10 resolutions you might want to add to your list.

1. I Will Update my Marketing Plan. If you created a marketing plan when you first started your business, but haven’t bothered to look at it or update it in years, now is the time. Because technology brings so many new options for marketing, it is imperative that you revamp your plan to best target your audience through the latest tools available.

2. I Will Try Something New in Marketing. That might be Google +. Pinterest. Blogging. Whatever has made you uncomfortable in the past, you will try in 2013. Who knows? It just might bring in new clients.

3. I Will Get More Visual. If you’re a numbers kind of person, you might shy away from visual marketing. But as we’ve proven on this blog and in our book, visual works. Find ways to incorporate images and infographics in your marketing and see what the results are.

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Why Your Blog Needs Photos

If content was king a few years ago, visual images are now in charge. Studies show that blog posts and social media updates that include images are more likely to encourage response. Consider the blog posts that appeal to you the most. Likely they include appealing images like this one.

Photos help break up a blog post and provide something for the eye to look at. It’s worth it to take a few minutes to find an appropriate image to enhance each of your blog posts.

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