Applying Visual Marketing to Retail

If you own a brick-and-mortar store, there is huge opportunity for you to implement visual marketing in your location. A tastefully designed in-store display can help draw attention to specific products as well as bring in people from the outside. Here are a few tips for leveraging visually appealing design in your store, no matter what you sell.

Draw Attention to Items You Want to Sell

A table tastefully set up with items you want to highlight can help you sell more of them. Bunch items that complement one another, such as a shirt and tie, to encourage multiple-item sales. But don’t just plop the items on the table; arrange them in a way that appeals to the eye and isn’t cluttered. [Read more…]