How to Use Vine to Market Your Business

First there was Pinterest. Then Instagram. Now the latest in visual marketing social tools is Vine. With Vine, which is a mobile app for Android and Apple phones, you can shoot 6-second videos and post them to your social media profiles.

Brands are finding innovative ways to use Vine as part of their marketing mix. Whether you have a visually strong brand, such as one that sells products or one that designs graphics for clients, or if you’re in more of a B2B industry with little in the way of visual inspiration, such as software, you can use Vine to build new and interesting connections with customers and fans.

1. Give a Behind-the-Scenes Tour. Six seconds isn’t a lot, but you can use that time to show highlights from around your office. Humanize your brand by introducing the people who work at your company. Make it fun. Here’s an example of a Hubspot Vine showing off new office space.

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How San Diego Zoo Uses Visual Marketing to Build Rabid Fans

Now that some of the initial excitement about visual marketing tools like Pinterest and Instagram has died down, it’s interesting to see what strategies have stuck.

San Diego Zoo has a unique use for Instagram. In addition to promoting its own stream of cute animal photos, the attraction hosts a photo contest to coincide with certain programs each year. The brand recently winded down its Nighttime Zoo program, a summerlong event. To encourage members and guests to attend the events, the park invited the public to submit photos through Instagram of their experiences. Any photo with the hashtag #NighttimeZoo would be entered to win a prize.

Because so many are already taking photos of their kids and the animals while visiting the zoo, it’s pretty simple to enter the contest. The zoo wins because it gets user-generated images that other people will want to view on its site. It also gets additional benefit when visitors also share these photos through Facebook and other social channels.  [Read more…]

Contributor Robert Pizzo Featured on Pomegranate

If you remember, we recently shared with you Robert Pizzo’s unique illustrated children’s book The Amazing Animal Alphabet of Twenty-Six Tongue Twisters. It seems he’s been attracting the attention of  folks int he illustration and arts world: he was recently interviewed on, the publisher of his book.

Here are some highlights from the interview.

Think Like an Illustrator, not a Author

Pizzo says he has a unique approach to his book because he doesn’t consider himself an author. As an illustrator, he approached the book from a different angle:

“I’m a well-established illustrator, with a bold and vibrant style that happens to appeal to kids, too. The book isn’t at all linear like a traditional story. It’s more like a crazy random-access list in the mode of Dr. Seuss books like One Fish, Two Fish. Seuss began as an illustrator, too. If it was good enough for him….” [Read more…]