Visual Marketing Contributor Goes to Grammys

February 8, 2013 by

UPDATE: We just found out that Visual Dialogue won the Grammy! Here’s a video of the acceptance speech. Congrats to Visual Dialogue!

It’s not often that a graphic designer is invited to the Grammys. Consider Fritz Klaetke and Susan Battista the exception. Their aim? Not (just) to rub elbows with celebrities. The two, who run Visual Dialogue, featured in our book, were nominated for the best boxed or special limited edition package Grammy for their work on “Woody at 100,” a four-CD Woody Guthrie centennial collection released in July by Smithsonian Folkways.

Creating Visual Briefs

In an article on Boston.com, the pair of designers talked a bit about their process for decoding ” the often jargon-laden details of a business into a common language and then, like linguistic alchemists,” turning them into what they call a “visual brief.”

That’s a challenge many designers — and marketers — face: how do you take a ton of  information — sometimes not interesting — and make it exciting?

Clearly the two did so with this project.

The Finished Product

The Guthrie collector’s edition includes a book the size of a record sleeve (deliberate, I’m sure) that includes slits to hold the CDs in the back. Throughout the book are Guthrie’s sketches and drawings, which enhance the storytelling nature of the set. And that’s what the package is: a storybook, not just a set of CDs.

Congratulations to Visual Dialogue for getting the attention of Hollywood on this project.

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Applying Visual Marketing to Retail

January 15, 2013 by

If you own a brick-and-mortar store, there is huge opportunity for you to implement visual marketing in your location. A tastefully designed in-store display can help draw attention to specific products as well as bring in people from the outside. Here are a few tips for leveraging visually appealing design in your store, no matter what you sell.

Draw Attention to Items You Want to Sell

A table tastefully set up with items you want to highlight can help you sell more of them. Bunch items that complement one another, such as a shirt and tie, to encourage multiple-item sales. But don’t just plop the items on the table; arrange them in a way that appeals to the eye and isn’t cluttered. [Read more…]

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10 Small Business Marketing Resolutions for 2013

December 18, 2012 by

I’m big on resolutions. But not the “lose 5 pounds” kind. Real, actionable resolutions that will get done.  I make them for my business each year, and I do my best to stick to them.

Were there things you wish you’d done in terms of marketing your business this year? Make 2013 the year you get them done. Here are 10 resolutions you might want to add to your list.

1. I Will Update my Marketing Plan. If you created a marketing plan when you first started your business, but haven’t bothered to look at it or update it in years, now is the time. Because technology brings so many new options for marketing, it is imperative that you revamp your plan to best target your audience through the latest tools available.

2. I Will Try Something New in Marketing. That might be Google +. Pinterest. Blogging. Whatever has made you uncomfortable in the past, you will try in 2013. Who knows? It just might bring in new clients.

3. I Will Get More Visual. If you’re a numbers kind of person, you might shy away from visual marketing. But as we’ve proven on this blog and in our book, visual works. Find ways to incorporate images and infographics in your marketing and see what the results are.

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