Applying Visual Marketing to Retail

January 15, 2013 by

If you own a brick-and-mortar store, there is huge opportunity for you to implement visual marketing in your location. A tastefully designed in-store display can help draw attention to specific products as well as bring in people from the outside. Here are a few tips for leveraging visually appealing design in your store, no matter what you sell.

Draw Attention to Items You Want to Sell

A table tastefully set up with items you want to highlight can help you sell more of them. Bunch items that complement one another, such as a shirt and tie, to encourage multiple-item sales. But don’t just plop the items on the table; arrange them in a way that appeals to the eye and isn’t cluttered. [Read more…]

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10 Small Business Marketing Resolutions for 2013

December 18, 2012 by

I’m big on resolutions. But not the “lose 5 pounds” kind. Real, actionable resolutions that will get done.  I make them for my business each year, and I do my best to stick to them.

Were there things you wish you’d done in terms of marketing your business this year? Make 2013 the year you get them done. Here are 10 resolutions you might want to add to your list.

1. I Will Update my Marketing Plan. If you created a marketing plan when you first started your business, but haven’t bothered to look at it or update it in years, now is the time. Because technology brings so many new options for marketing, it is imperative that you revamp your plan to best target your audience through the latest tools available.

2. I Will Try Something New in Marketing. That might be Google +. Pinterest. Blogging. Whatever has made you uncomfortable in the past, you will try in 2013. Who knows? It just might bring in new clients.

3. I Will Get More Visual. If you’re a numbers kind of person, you might shy away from visual marketing. But as we’ve proven on this blog and in our book, visual works. Find ways to incorporate images and infographics in your marketing and see what the results are.

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What a Visual Marketing Strategy Looks Like

October 4, 2012 by

We’re starting to move away from the concept of content as king, and now we’re opening up the court to add in visual imagery as the queen. But what does it mean to have a visual marketing strategy, and is it for every kind of company? Let’s dive in.

What is a Visual Marketing Strategy?

Just like you’d have a traditional marketing strategy, adding the word “visual” to it simply means you’re paying attention to how you can draw in potential customers with photos and images. Here are a few examples of how you can do so:

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